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​As a Sicangu Lakota and Chippewa Cree family-owned company with more than 28 years of beauty-industry experience, our mission is to honor identity and beauty. Our plant-powered shampoo and conditioner bars are made with organic coconut oil, organic shea butter, essential oils, and nourishing ingredients that protect hair. Our cruelty-free cosmetics are thoughtfully formulated for all skin tones, so they look great on everyone at any age. We are rooted in identity and formulated for all.